PrimeTime Timing is a full service sports technology company providing customized solutions to active-sport events. Founded in 2003, PrimeTime began with the goal of applying the latest in sports technology to all levels of events. PrimeTime works with over 500 events annually providing a range of services, including custom software scoring solutions solutions, custom graphic packages for broadcast and web productions, online registration, and video display services. PrimeTime’s event resume includes events such as the Prefontaine Classic, NCAA Track & Field National Championships, NCAA Cross Country Championships, SEC Indoor & Outdoor Track & Field Championships, Big 10 Outdoor Track Championships, LifeTime Fitness Triathlon, Nautica Malibu Triathlon, American Birkebeiner Nordic Ski Race. In addition to the headquarters office in Milwaukee, Wisconsin, PrimeTime has satellite offices in Wisconsin Rapids, WI, Menomonie, WI, and Austin, TX.