John, You are the best at what you do—so what I write here is not intended as any personal slam—you are trapped in the world you live in. You share in the main line economic theories, their variables constructs, and their data. And you are properly intellectually frustrated that beating the market has become near impossible, and made even harder by the proliferating index funds mindlessly buying (and shorting) which inherently work against the best analysts trying to invest from specific, detailed knowledge of company and sector performance.
If people are lying on these surveys, it’s going to be difficult to find a more accurate source of information. Seth Stephens-Davidowitz sees a different picture of sexuality when he looks at Google search data: for example, he found that “sexless marriage” is one of the more popular marriage-related searches. There are plenty of caveats with his data: we don’t know who is doing the searches, or why. We have no clue how they compare to people who don’t search for these terms. But they’re a good reminder to take data about sexual behavior with a large grain of salt.