Guerrilla marketing put your advertising on steroids

Publicity Stunts: Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project. Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth. Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over million users (setting yet another record).

By March 2010, Bridgeway was also financing what looked increasingly like a private war against the LRA — and Invisible Children’s fingerprints were evident on these more overtly militaristic initiatives as well. When Davis began searching for military contractors to train Ugandan troops hunting for Kony, Poole put forward the name of Eeben Barlow, a veteran of the Civil Cooperation Bureau, South Africa’s apartheid-era covert government military unit that carried out assassinations. After the end of apartheid, Barlow had earned some renown as founder of the private military contractor Executive Outcomes, which fought in civil wars in Sierra Leone and Angola and was fictionalized in the 2006 film “Blood Diamond.” Davis hit it off with Barlow and, between March 2011 and January 2012, his new company, STTEP International, trained hundreds of Ugandan troops.

What about growth … and development?
Development is a precondition to human security and democratization, and development
prospects are conditioned by history and geography, demography and ecology, technology and
resources. Globalization, however, worships at the altar of growth, which is now almost
undisputed as the primary indicator of national achievement, good governance, and business
acuity.
Donor countries and agencies, the World Bank/International Monetary Fund (IMF), and the
regional development banks play a central role in the globalization process through their
enthusiastic promotion of growth-centred national strategies, based on expanded trade and
investment, worldwide. The strict policy conditions attached to aid and loans are a powerful
instrument for advancing international economic integration, but the price is significant. Equipped
with heavy machinery and maps derived from infrared satellite imagery, deregulated and
unimpeded by the burden of government controls, from the rain forests to the tundra Adam
Smith’s acolytes are exacting a heavy toll.

Alliances often are instrumental in a guerrilla strategy. In certain industries such as hotels, creating a brand that independents can join has been a successful strategy for many. A critical question when forming alliances is who the competitor is. Ries and Trout use the example of two motels across the street from one another on a resort island. On the surface it might appear that they are each other's competitors. Another way to view the situation is that they are allies attempting to attract tourists to their island rather than another resort island. An alliance might be more beneficial to the two motels than direct competition with one another.

Guerrilla marketing put your advertising on steroids

guerrilla marketing put your advertising on steroids

Alliances often are instrumental in a guerrilla strategy. In certain industries such as hotels, creating a brand that independents can join has been a successful strategy for many. A critical question when forming alliances is who the competitor is. Ries and Trout use the example of two motels across the street from one another on a resort island. On the surface it might appear that they are each other's competitors. Another way to view the situation is that they are allies attempting to attract tourists to their island rather than another resort island. An alliance might be more beneficial to the two motels than direct competition with one another.

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